about

Hi!

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I am a creative and driven design professional with extensive experience in brand and concept development. Over the years, I’ve worked with well-known brands and retail companies, shaping distinctive, customer-focused brand propositions that drive impact.

 

With a passion for innovation in everyday life and a hands-on customer focused approach, I thrive on bringing concepts to life and achieving meaningful results. My background includes leading design and brand transformation projects, such as my role as Head of Design at HEMA, where I set the creative direction and led a talented design team.

 

I am at my best in dynamic environments where I can bring together diverse stakeholders and inspire teams to push boundaries. I specialize in defining and developing strong brand identities, refining retail concepts and developing product assortments that resonate with customers.

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