BRAND IDENTITY LEITMOTIV

In 2010, Leitmotiv began losing some of its relevance. I took charge of the brand and worked on rebranding it by highlighting its Dutch roots and history of working with Dutch designers. Key changes included: repositioning the brand with the international sales team, updating the design identity, creating a separate catalog with better images and details (instead of being part of the Present Time catalog), increasing collaborations with external designers, and refocusing participation in key trade fairs such as IMM and the Stockholm Design Fair.

year: 2010-2014