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In 2010 Leitmotiv lost a bit of its relevancy. I became responsible for the brand an rebranded it by focusing more on its heritage, being a dutch brand that was famous for its collaborations with dutch designers. Major changes that were made: repositioning of the brand together with the international sales team, refreshed design approach, introduce an own brand catalogue including better images and information (previously part of Present Time catalogue), increased collaborations with external designers, refocus of sales fairs (IMM, design fair Stockholm, etc.). 

year: 2010-2014

copyright images: Present Time

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