ECHT WEER HEMA

The development of customer-driven propositions as part of the "echt weer HEMA" strategy (launched in 2021). Together with a multidisciplinary team we worked on different design driven concepts that were developed as a complete proposition including marketing communication.

'De vrolijke schoonmaak' was a concept inspired by the insight that cleaning is often seen as an unpleasant chore. At HEMA, we turned this around with a complete cleaning range designed to make you smile.

This colorful and distinctive collection embodies the simplicity and optimism that only HEMA can deliver. The products are thoughtfully designed to be both functional and reliable, crafted from durable, unbreakable materials to last for years. With 'De vrolijke schoonmaak,' cleaning has never been so enjoyable!

'Tafelgenoten' celebrates the changing ways we eat, from casual meals on the couch to festive dinner parties. HEMA offers everything you need to make dining moments special, whether practical or cozy.

The collection includes contemporary dinnerware that is colorful, friendly, and versatile; matching table accessories as perfect companions (tafelgenoten) and table textiles for the finishing touch.

With a vibrant and coordinated range, HEMA brightens your home and elevates every meal, from everyday moments to festive occasions.

year: 2021 - 2023