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Concept, organization and jury member of the HEMA (her)ontwerpwedstrijd. The HEMA ontwerpwedstrijd has always been an iconic competition among design students in the Netherlands. In 2020 we re-introduced the competition including a close collaboration with three design education institutes. Next to that we actively worked together with 'de Volkskrant' as a media partner and introduced a public vote in their magazine and on their website. In 2022 the 10 finalists of the contest got the opportunity to exhibit in our store in Eindhoven during the dutch design week.

year: 2020, 2021, 2022

copyright images: HEMA

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